-: Let us look at a couple of action title examples.
Usually action titles want to have some data already built
into it, so the key statement is easier, understandable
but not always.
Here, for example, this is an action title that says
the biggest online platforms have user bases on par
with the populations of the world's biggest countries.
A really intriguing
and interesting action title doesn't reveal the data
because the data is not important.
The importance here is that this slide
the person who created it
wanted to say that platforms like Facebook, WhatsApp
or YouTube have such large usual basis
that they are almost as large
or even bigger than the population of countries.
A beautiful way of utilizing action titles,
to write a compelling story for your slide.
Let's go to another example.
In the same presentation, it's an older presentation
but the, the data doesn't matter.
Here a completely different approach.
You can see how the person who created this presentation
plays around with data and with interesting descriptions.
50 million small median enterprises use Facebook to
find customers, and 30%
of their fans are from other countries.
We have clearly quantified the data.
50 million businesses use Facebook, and the second part
30% of their fans are from other countries.
And then we have two supporting charts
that support the claims told in the title itself.
Beautiful way of crafting a business
and consulting type slide.
Another very good example, approximately one third
of business leaders plan to make decisions
around the development of a new product
or service by a given year.
I don't need to read the entire slide more
because the key statement is that over a third, over a third
of business leaders plan to make decisions to
develop a new product
and it is reflected in the supporting data below it.
But I already know what the person wanted to say
with this light.
An absolute magnificent way to utilize an action title
and tell the entire story.
Here I deliberate,
another difficult word for me.
I deliberately chose something more difficult,
a longer action title, but it couldn't be made shorter.
It's still wonderful.
Let me read it first.
In January 2021, demand recovery
in automotive appeared as semiconductor sales.
Then it says that it was already five to 10% above
pre-COVID level.
We have so much interesting data quantified
in this one sentence.
I can't even tell you how beautiful that is.
January 2021, we have precise time demand
recovery in automotive.
We have the industry and we have what
actually happens.
And the key takeaway, the key statement is at the end,
the sales levels of semiconductors were already
five to 10% above pre-COVID levels.
That's a key insight that the person wanted to communicate
and the chart is also brilliantly designed.
There's no doubt about it.
We have a red line that shows here is the starting point
and at the very end, January 2021
it already starts to grow above previous values.
We can see it's five
or even 10% above previous values.
Another magnificent way of using action titles to
explain this slide without even looking
on the rest of it, action title are partly creative
but partly there are rules of thumb you can use
and I wanna give you them to be able to write
and start writing this type of titles.
Let's see each other in the next lecture
and let's work on that.